AP Photo
Summer 2009
"Hard Decisions on Soft Power: Opportunities and Difficulties for Chinese Soft Power"
Magazine or Newspaper Article, Harvard International Review, issue 2, volume 31
By Joseph S. Nye, Harvard University Distinguished Service Professor and Wang Jisi
"But just as China's economic and military power does not yet match that of the United States, China's soft power still has a long way to go as demonstrated by a Chicago Council on Global Affairs poll. China does not have cultural industries like Hollywood, and its universities are not yet the equal of the United States. It lacks the many non-governmental organizations that generate much of US soft power. Politically, China suffers from corruption, inequality, and a lack of democracy, human rights and the rule of law. While that may make the "Beijing consensus" attractive in authoritarian and semi-authoritarian developing countries, it undercuts China's soft power in the West. Although China's new diplomacy has enhanced its attractiveness to its neighbors in Southeast Asia, the belligerence of its hard power stance toward Taiwan hurt it in Europe when China sought to persuade Europeans to relax their embargo on the sale of arms. Given the domestic problems that China must still overcome, there are limits to China's ability to attract others, but one would be foolish to ignore the gains the country is making."
