Doug Ahlers
Adjunct Senior Fellow
Contact:
Email: doug_ahlers@ksg.harvard.edu
Experience
Doug Ahlers helped pioneer e-commerce and online advertising. He co-founded Modem Media, Inc., which created Internet strategies for Fortune 500 companies. He is currently working on a book that examines the role of the Internet in the changing power dynamic between individuals/groups and nation-states. A resident of New Orleans, he started the Kennedy School Broadmoor Project, a collaborative redevelopment effort between the hurricane-devastated Broadmoor neighborhood and KSG. He has been involved in the development and deployment of online services since the early 1980's. Mr. Ahlers helped design and build the first online shopping sites and the first online travel site. He also built the first commercial website on the Internet (Zima.com) and created (for AT&T) the first banner ad to appear on the Internet. Mr. Ahlers is the cofounder of Modem Media, Inc., where he created comprehensive Internet strategies for Fortune 500 companies. Modem Media subsidiary Poppe Tyson created the first website for the White House and also created the spin-off company DoubleClick. Mr. Ahlers has also started two venture capital firms in the technology arena, funding companies in the areas of online radio, CRM, database marketing and datamining. Mr. Ahlers was a Spring 2005 Fellow at the Shorenstein Center for Press, Politics and Public Policy, where he examined the impact of the Internet on the way people get their news information. He is currently working on a book that examines the role the Internet is playing in the changing power dynamic between individuals/groups and nation-states.
