By Lindsey Borg, Former Research Fellow, International Security Program, 2006-2007
The Department of Defense's (DoD's) development of strategic communication processes, a supporting organizational structure, and an institutional culture change began in earnest in 2006. The broad, operational view of communication presents many opportunities for the DoD; it also presents many areas demanding attention if the department is to realize its aim of positive strategic effects in the information and cognitive domains.
This paper examines the DoD's development of strategic communication, concentrating specifically on the implications, opportunities, and threats associated with the public information environment. The paper does not present a prescription for tactics to win near-term battles, but rather a review of current efforts to build strategic communication capacity and considerations that demand attention to advance this capability for long-term, strategic successes.